nz by NIC+ZOE
New brand launch
In April 2026, we launched nz by NIC+ZOE, a new sub-brand designed to be NIC+ZOE’s easygoing little sister. It's a capsule wardrobe made to mix + match, casual yet effortlessly put together. I led the creative development of the new brand, including the logo, brand identity, and launch campaign assets, shaping how it looks, feels, and speaks. Since launch, I've continued to steer the brand's creative direction season after season, evolving it as it grows.
A New Look
A clean, simple studio kept the focus on the clothes and how they mix + match. We cast a new model to be the face of the brand, giving nz its own identity, and kept the styling relaxed and natural to reflect its easygoing spirit.
website launch
For the launch of nz by NIC+ZOE we did a homepage takeover, using every section to speak to the new collection.
We updated the lightboxes in our 13 storefronts to introduce the new brand to our customers.
We spent a lot of time laying out our first lookbook before the photoshoot to make sure we got every shot right.
I created a tote bag for our sales team to distribute at wholesale markets to introduce the collection and we later updated it to be a gift with purchase in stores at launch.
EMAILS
Our emails showcased the collection's key fabrics and styles, using the photography to keep inspiring our customer with new ways to mix and match each piece.
