Love & Spring

project description

Love & Spring is an online boutique that provides on trend and sophisticated apparel and accessories. The owner was looking for a branding suite that felt modern, glamorous and graceful -- like her ideal customer. We researched typography, photography and color to design her ideal branding suite for her fashion company.

The cool toned purple-gray color was pulled from one of the tops the owner initially showed me that she was going to sell on the site. It’s a beautiful color that felt really unexpected in the fashion market, which would help her stand out from her competitors. The font choice has a upscale and luxurious feeling with it’s dramatic thicks, thins and curves. Using the plus sign instead of an ampersand kept the typography feeling modern and fun. Overall I love the luxe, modern and dramatic impact of this logo, and how it translates into so many different pieces of her brand.