T.J.Maxx

project description

I am currently employed at TJX Companies as a senior designer and art director for tjmaxx.com. For photoshoots I help concept ideas, pull inspiration, design and execute sets, work with photographers, producers, and stylists, buy & style merchandise, select models and locations, put together our shot list, and work with the digital tech and retouchers. Being a graphic designer has the added advantage that I can mock up images during photoshoots to make sure they fit into all the image's intended uses. I design for our website's homepage, category banners and product ads as well as e-mails, social posts and external ad units with our final approved imagery and deliver it to development. 

tjmaxx_portfolio_homepage.png
tjmaxx_portfolio_activelaydowns.png
tjmaxx_portfolio_swim-onfigure2.png
tjmaxx_portfolio_painttrays.png
tjmaxx_portfolio_tropicalbackdrop.png
I picked a pastel theme with a limited color palette for Spring. To transition into swim season we added palm fronds to cast shadows on our backdrop and used beach balls for props.
tjmaxx_portfolio_swim-onfigure.png
tjmaxx_portfolio_jewelry.png
tjmaxx_portfolio_customgbg.png
I created a custom gradient background with big brushstrokes in a warm color palette.
tjmaxx_portfolio_shoes.png
tjmaxx_portfolio_onfigure_dresslp.png
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We came up with a subtle GIF for our sandals e-mail. I painted the shelves in our summer colors, and painted patterned canvases that we used throughout our still life and on figure imagery.
 
tjmaxx_portfolio_onfigure-canvases.png
tjmaxx_portfolio_shoes-leaf-bts.png
We always try to lay out product ahead of time to make sure the image will fit it’s intended space and things move along smoothly on set.
 
tjmaxx_portfolio_shoes-leaf.png
tjmaxx_portfolio_desertcloset.png
tjmaxx_portfolio_onfigure-ladder.png
tjmaxx_portfolio_onfigure-ladder.png
I painted a custom backdrop with color-blocking triangles that we used in Spring & Summer.
tjmaxx_portfolio_bedding.png
tjmaxx_portfolio_bedding-bts.png
tjmaxx_portfolio_honeycomb.png
tjmaxx_portfolio_mensactive.png
tjmaxx_portfolio_bts-mens.png
tjmaxx_portfolio_models.png
tjmaxx_portfolio_fall-handbag.png
The Fall photography we did for online was picked up for in-store usage too. It was used nationwide in our print & video signage.
tjmaxx_portfolio_onfigure_kidsroom.png
tjmaxx_portfolio_woodblocks.png
tjmaxx_portfolio_honeycomb-bts.png
tjmaxx_portfolio_painting.png
tjmaxx_portfolio_paintingonfigure.png