Branding Packages

 

The "Essential" Package

  • Brand Questionnaire

  • Brand Blueprint

  • 1 Primary Logo Option

  • 2-3 Secondary Logos Options

  • 2 digital collateral Pieces

  • 1 Print Collateral Piece

  • Final Logo Files

  • Custom Brand Style Guide

Investment: $1,000

 

The "Premium" Package

  • Brand Questionnaire

  • Brand Blueprint

  • 2 Primary Logo Options

  • 2-3 Secondary Logos Options* (*per Primary Logo)

  • 4 digital collateral Media Pieces

  • 3 Print Collateral Pieces

  • Final Logo Files

  • Custom Brand Style Guide

Investment: $1,400

 


 

Digital Collateral

"Essential" Packages choose (2)
"Premium" Packages choose (4)

  • facebook Cover Photo

  • twitter cover photo

  • youtube cover photo

  • Snapchat Filter

  • Facebook Link Ad

  • "branding reveal" blog Post

  • Teaser Post (Facebook, Instagram, Blog, etc.)

  • Blog Header (Dimensions needed)

  • Other (Please Specify)

 

 

Print Collateral

"Essential" Packages choose (1)
"Premium" Packages choose (3)

  • Business Card

  • Letterhead & Envelope

  • Notecard

  • Hangtag / Garment Tag

  • Sticker / Label

  • Tote Bag

  • T-Shirt

  • Postcard / Mailer

  • Other (Please Specify)

What's Included

 

Brand Questionnaire

The questionnaire is the beginning of the discovery phase for your brand. It will help me learn more about you, your business, and what your goals are. The feedback I receive will help me define the personality of your brand, and create an image of that persona.


Secondary Logo

Why more than one logo? Because your primary logo won’t fit ALL your branding needs. That’s where these logos come in. Maybe you need a logo in a different shape than your primary, or a stamp, or a logotype. That’s what we’ll create here. You’ll receive 2-3 secondary logos per primary logo.


Custom Brand Style Guide

This is a guide to your brand. It will show all versions of your final logo, your color palette (HEX & CMYK codes will be provided as well as Pantone suggestions), your digital & print collateral mock ups as well as the information from your Branding Blueprint. If you ever work with a designer, printer, web developer, photographer and need to explain your brand just share this PDF.

 

Brand Blueprint

Using the information gathered from the Brand Questionnaire I will present a PDF filled with keywords, phrases, imagery, colors, and typography that create a visual representation of your brand. This will help narrow down the direction your brand will take and will be used as a guide for your logo design. You will receive 2 rounds of revisions.


Digital & Print Pieces

Depending on your brand’s needs, everyone will choose different pieces that suit their package. Instead of designing these after we land on a logo design, I like to present them with your logo design so you can can the full sense of what your brand will look at entirely. I find that’s it’s way more helpful to look at things together! Also please note that you will receive all the print ready files but printing services are not included in the overall price.

 

Primary Logo

Your primary logo is the star of the show. It will be the primary logo used and if the most important of all your logos (Yes, you’re going to have more than one!). Depending on your package you've chosen you will receive one or two options to choose from.


Final Logo Files

Your logos with include color, black & white versions. They will be saved as jpegs (high & low res), .EPS files, and transparent PNGs. They will be separated into two folders for Print & Digital so they will be easy for you to grab whatever the use!


File Delivery

Final Files are delivered in a neatly organized folder, that is zipped and sent to your e-mail via WeTransfer.com. You’ll have 7 days to download your files once sent.

 

Al la carte options available

Billed at hourly rate, please reach out for an estimate.

 
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